In the age of the selfie, we wanted Shot on iPhone to celebrate a more artful side to modern portraiture that might otherwise be overlooked. World Gallery "portraits" showcased the POV of everyday human beings around the world, by holding up their images in a way that only Apple could. This effort coincided with the launch of iPhone's dual facing camera, with images selected to emphasize how beautiful and artful modern portraiture can actually be, in an age dominated by the selfie.

Our design intention extended to a thoughtful photo allocation process. The photos for each of the thousands of boards around the globe were hand-picked to resonate with respective physical locations.

The portraits carefully curated to reflect the poetic moments that only iPhones can capture because its the camera you have with you everywhere. The portraits reflect a large spectrum of humanity with a variety of ages, locations and ethnicities.

This campaign also features many exceptions with multiple portraits together allowing us to create powerful juxtapositions through composition, color, emotion or age. The large portraits turned conventional outdoor spaces around the world into a gallery space.

Our design intention extended to a thoughtful photo allocation process. Photos for each of the thousands of boards around the globe were hand-picked to resonate with respective physical locations. Media was carefully curated to give images additional power.

World Gallery has been seen by hundreds of millions of people around the world.

Online, it was mentioned by 30k opinion leaders, leading to 146M online impressions in 83 different countries. The use of #shotoniPhone6s organically tripled on Instagram over the course of the campaign to reach 39,000.