Cannes Lions

THE NEW IPAD

TBWA\MEDIA ARTS LAB, Los Angeles / APPLE / 2012

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Overview

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Overview

Description

The ad focuses on the new iPad's stunning new Retina Display - an innovation so essential and core to the iPad experience. We're taken through moments that show how when a screen looks this amazing, everything comes alive, and iPad truly becomes a window into the things we love.

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