Just as the phones were designed to inspire the consumers’ imaginations, so did we use elements of the phones to catalyse our own creativity. Working closely with Nokia product designers, we integrated key product features into our own campaign. For example, using the products’ exquisite etchings to develop the unifying “flower and vines” campaign graphic; or expanding on colours found on the actual products. Copy was also written to flow with the mood, as rich and graceful as the phones themselves. These elements were then translated onto various Retail and Point of Sale materials deployed around the world.

'The L’amour collection was one of our most successful and well-received product launches. Actual sales figures are highly confidential, of course, but we can say that L’amour has exceeded our expectations. In many countries, demand has exceeded the level we've been able to supply in the first months after the launch. Everyone’s been talking about the products and the campaign, significantly increasing Nokia’s top-of-mind presence, particularly amongst the most trendsetting global consumers looking for unique and inspiring product experiences " Pasi Jarvenpaa - Marketing Director (Lifestyle Product Business Unit)