Daily commute between home and the office is routine and boring. People get by this boredom by listening to music. But the journey becomes more wonderful with Penguin FM.

The ideas is to highlight the different music genres available on Penguin FM in parallel on your journey to work or back to your home

Daily commute between home and work is routine and boring, it will be wonderful when you listen to Penguin FM. We designed a poster campaign to enhance the brand connection with different commuters by showcasing the wonderful music encounters in different path between home and work. We designed the path with different music scenarios that blend well with different transportation along the journey. Lastly, the illustration style was classic and old school in ordered to matched well with all the iconic characters and scenarios.

Our series ran in Xu Jia Hui Subway Station, one of the most high-traffic subway station in Shanghai with 191,800 commuters passing by everyday. The campaign reached many audiences and raised awareness of Penguin FM.