Cannes Lions
MCCANN RELATIONSHIP MARKETING, New York / INTEL / 2006
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In the fall of 2005, Intel launched a new global integrated marketing campaign for Intel Centrino Mobile Technology. We extended the brand campaign by featuring laptops engaged in enhanced entertainment content, to literally communicate that the experience could be enjoyed in a mobile environment. Each ad unit was developed against a specific media placement in order to best align with consumer interest.While traffic to Intel.com is an important metric, we do not sell products directly, so deeper brand engagement is our goal.
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