Cannes Lions

Babyface

MCGARRYBOWEN, New York / INTEL / 2017

Film
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This film is centered around LeBron James, scoring a game-winning shot for his team. Much like his reaction in the 2016 NBA Finals, he looks to be crying tears of joy. The announcers at the game cue to Intel 360 to get a better look at his reaction, and the angle shows that LeBron is indeed crying….in fact, from one angle, we see his face morph into a tiny baby face. Driving home that with Intel 360 Replay technology, you can see things from an angle you wouldn’t have seen otherwise.

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