Cannes Lions

MOBILE PHONES

NOKIA, Helsinki / NOKIA / 2007

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Description

A global multilingual website to promote Nokia New Year’s Eve parties in 5 cities. Website included live broadcast and archive of all performances by artists such as Nelly Furtado, Black Eyed Peas and Ludacris. Additional consumer experiences included: Content download to mobile device and PC, SMS/Email alerts, blogging, polls and a custom experience inviting people to upload their New Year’s Eve photos and video, placing it on a virtual map to showcase where they were at midnight on 12/31. Website was supported by massive editorial support and integration across the MSN Portal world-wide and with rich media and standard advertising.

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