5 famous talents were invited:- A kitchen chef (Flavia Quaresma);- A singer (Simoninha);- A movie maker (Lais Bodanzky);- A tennis player (Fernando Meligeni);- A fashion show presenter (Chris Nicklas).At each program one challenges the other in a journey throughout São Paulo.Nokia N95 8GB was their only ally to accomplish the mission.A new 90 second episode was aired once a week.By the broadcaster with biggest audience in Brazil.Longer versions for the internet had record views.The episodes drove thousands to continue the experience into the site.Web users could follow the journey using a map and watch the extras at the exact point where the content was generated.They could also participate by sending suggestions of new journey and videos.In the second phase the consumers were invited to challenge the personalities.A promotion took place in the internet and 4 winners participated in the shootings.

10 TV episodes and 10 episodes for the web in 10 weeks.1 episode sequentially shown in 4 chapters in 4 different channels.220 thousand visitors in the site of the campaign.Half a million accesses on the YouTube.The 11/03/2008 video, on the YouTube, was the Brazilian most views ever.1 exclusive SP journey guide for mobile phone download.2 million people impacted.And the best of all: people learned how to use all N95 features. Sales grow 223% market share record in the segment: 73%