Cannes Lions

iPOD

OMD SCHWEIZ, Zurich / APPLE / 2006

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Overview

Entries

Credits

Overview

Execution

Due to their specific properties, the Water Screens appear three-dimensional. According to the vivid nature of the medium, exciting and dynamic forms are created. Shape, size, colours and lighting intensity vary according to the wind, and constantly create new vistas for the spectator. Let’s dance the silhouettes!

Outcome

iPod has won the hearts and minds of over 200,000 spectators and 400 journalists.

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