Cannes Lions
OMD SCHWEIZ, Zurich / APPLE / 2006
Overview
Entries
Credits
Execution
Due to their specific properties, the Water Screens appear three-dimensional. According to the vivid nature of the medium, exciting and dynamic forms are created. Shape, size, colours and lighting intensity vary according to the wind, and constantly create new vistas for the spectator. Let’s dance the silhouettes!
Outcome
iPod has won the hearts and minds of over 200,000 spectators and 400 journalists.
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