Cannes Lions
TBWA\MEDIA ARTS LAB, Los Angeles / APPLE / 2017
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“Bulbs” is an epic visual ride through all the ideas that pushed mankind forward: from the very first light bulb moment to seemingly small eurekas, major breakthroughs and the most-advanced achievements of humanity. The journey ends on Apple’s latest creation: the tool to work on all the ideas yet to come, the new MacBookPro.
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