Ahead of the 2015 Emmy Awards, Apple Music releases part one of their three-part campaign “Chapters” featuring Mary J. Blige, Kerry Washington, and Emmy-nominated Taraji P. Henson, three women often recognized for their powerfully influential personalities on and off the screen. “Chapters” invites you to hang out with these inspiring ladies as they use Apple Music to unwind and enjoy their day in together -- reflecting, dancing, laughing, and dishing about love.

Apple Music needed to humanize its groundbreaking streaming service so that casual fans could understand the technology’s unique. With Apple Music's "Chapters," we decided to leverage three powerfully influential Black women in a narrative that resonated with not just Black women, but women at large.