Cannes Lions

Live Bright

APPLE, Cupertino / APPLE / 2017

Awards:

1 Shortlisted Cannes Lions
Film

Overview

Entries

Credits

Overview

Description

“Live Bright” demonstrates how Apple Watch Series 2 inspires and motivates people to stay healthy and active every stretch, step, jump and pedal of the way. Told through a series of match cuts each time the Apple Watch appears it initiates a change in the energy, color and action of the spot.

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