Cannes Lions
TBWA\MEDIA ARTS LAB, Los Angeles / APPLE / 2013
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As part of the iPhone 5 campaign, we wanted to highlight Do Not Disturb; a new Apple innovation that makes sure your phone...well...doesn’t disturb you. And when's a time you really don’t want to be disturbed?
When you’re having a really cool dream. One where you’re dominating a spirited match of doubles ping pong against Venus and Serena Williams, naturally.
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