Apps have changed the way we do everything. But we rarely acknowledge the massive effect they’ve had on society. Tinder redefined dating, Lyft disrupted taxis, Venmo changed the use of currency, and Waze made paper maps obsolete. So we wanted to acknowledge app developers, the ones who created these game-changing apps, by imagining what would happen if all the apps disappeared in an instant. Drivers crashed as Maps disappeared, travelers were stranded without AirBnB, fights broke over money because Venmo was gone, seedy back alley black markets replaced The App Store, and even plastic surgeons began to step in to fill the void of Face Swap. Appocalypse showed developers once and for all, just how important their contributions to society truly were.

This three minute film was made to kick off WWDC, a week long conference for Apple app developers and coders. Think South by Southwest for the app-making community. Appocalypse, a high-stakes comedic apocalypse film, was actually a love letter to developers, showing them the importance of all the apps they make by imagining a world that suddenly loses all its apps. The chaos that ensues demonstrates just how important apps are. To make it even more insider, the film featured cameos by Tinder Founder Johnathan Badeen and social media influencer, Brittany Furlan. The film debuted before the live audience at WWDC while millions of others streamed the event the live event. It also lived on Youtube and Apple.com where the rest of the world could experience the hyperbolic, hysterical horror of what would happen if all the apps we know and love disappeared from all of our Apple devices.

Appocalypse generated over 3.3M views. In addition, it generated strong earned media coverage in consumer tech, industry and lifestyle outlets including: TechCrunch, Adweek, Creativity-Online, Buzzfeed.