Cannes Lions

IPHONE 5C

APPLE, Cupertino / APPLE / 2014

Case Film
Presentation Image
Supporting Images

Overview

Entries

Credits

Overview

Description

People love to use color as a way to express their individuality. But color is more than just a physical attribute. A thought can be colorful. So can a walk. Or a greeting.

Execution

The posters played on the unique design of the case, using the holes to represent snowflakes.

Outcome

not early to say

Similar Campaigns

12 items

Apple Watch: 911 Mountain

APPLE, Sunnyvale

Apple Watch: 911 Mountain

2022, APPLE

(opens in a new tab)