Cannes Lions

Apple Watch: 911 Mountain

APPLE, Sunnyvale / APPLE / 2022

Film

Overview

Entries

Credits

Overview

Execution

This film recounts the story of Bob B. who crashed in the forest while mountain biking by himself and was knocked unconscious. The audio in the film is from the actual automated phone call that was made by his Apple Watch after it detected a hard fall and recognized that he had not moved for 60 seconds.

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2021, APPLE

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