Cannes Lions
ICONOCLAST, Los Angeles / APPLE / 2021
Overview
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Credits
Execution
The focus was on exploring a surreal and metaphorical way to show the disorientation of the way time shifts in scale once someone realizes they've misplaced their belongings. Inspired as an in-between adventure a la Journey to the Center of the Earth and Alice and Wonderland, they wanted the hero to journey into a system of crevasses, tunnels, and caves guided by his device.
They wanted to combine the wonder with urgency of searching for one’s keys, mixing the elements to create a humorous exploration of this surreal hidden world.
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