Special sponsorship, frist time in China, on TV News program enhanced awareness of HP AIO printer rapidly. Massive internet users interacted with HP online Q&A section in order to further understand the benefits of AIO printer.

Sales jet up by 7% in low season. Top of mind awareness increased by 24% and HP becamse the First Choice Brand of AIO printers at expenses of Canon. Online click-through-rate was at 7 times of benchmark.