Cannes Lions

BLOBBY NAVIGATION FOOL

IMG SRC, Tokyo / SONY / 2001

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Description

Blobby Navi is a navigation tool, making it possible to navigate through the entire Sony group, while taking up the minimum space and minimum file size possible. Blobby Navi comes in two forms - the parent on the top page of sony-co.jp, designed specifically to break boundaries and establish a fun, cute presence that people will want to play with - and its more compact child-version which is being distributed to all the multitude of top pages of Sony group web-sites, first within Japan and then worldwide.

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