IBM guarantees the quality level, the Business Partners solutions tailor-made to fulfil the needs of each individual company. The best of twoworlds. Exactly like fusion food.The seminar invitation was a fusion between:1. IBM message (on paper) 2. Business Partner message (on plastic foil)Even the photo was a fusion of two courses.Seminar theme: fusion, with fusion food and a fusion between expert insights and client experiences.A fusion cookbook was created for the seminar. It contained 50% recipes by Danish chef of the year Rasmus Kofoed. 50% e-business cases. The cookbook is now used by the sales representatives.

50 qualified leads, which exceeds target by +25%.