Cannes Lions

DATA STORAGE SERVERS

OGILVYONE WORLDWIDE , Madrid / IBM / 2006

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Overview

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Overview

Outcome

This was an awareness campaign intended to publicise the product among the target audience, rather than conducting a pure sales campaign as such. It should be remembered that these products require considerable investment, around 300,000 euros, so the aim was to make 2 or 3 sales and raise awareness among our audience.Five DS 4800s were sold, an excellent result, exceeding the sales target by 250%.As for the awareness achieved, we were contacted by many clients congratulating us on the campaign.

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