The light-hearted, comedic spot shows how Apple's products can efficiently be used in synergy at work by lovingly retelling the beginnings of Apple's own patented pizza box. The pizza box was created by Apple and is used every day at Apple campuses in Silicon Valley. It was designed for the express purpose of allowing employees to bring a crisp personal pizza back to their desks instead of winding up with a soggy crust.

A design team that has just a few days to come up with a round pizza box prototype for an important meeting, which they manage to pull off using Apple's iPhones, iPads, and laptops.