Cannes Lions

THE RADIO COMMERCIAL CAPTURE YOUR IMAGINATION

DENTSU, Tokyo / PANASONIC / 2014

MP3 Original Language
MP3 Translation
MP3 Original Language

Overview

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Credits

Overview

Description

People living in Osaka are known to use echo-words (onomatopoeia) often in their conversation. A lot of echo-words familiar to them are used in this radio commercial aired in Osaka region. We dared to express "A picture is worth a thousand words" in this radio commercial to promote Panasonic showroom.

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