Cannes Lions

BAYAN DSL

BBDO GUERRERO/PROXIMITY PHILIPPINES, Makati City / BAYAN TELECOMMUNICATIONS / 2010

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Overview

Entries

Credits

OVERVIEW

Outcome

In just two months, GrandmaTechie became a viral hit and internet celebrity in the Philippines with over 95,000 Facebook fans and free media impressions worth P144 million (six times the value of Bayan DSL's paid media). The results were phenomenal: Customer inquiries rose by 700% and Bayan DSL's subscriber base by 45%.

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