Cannes Lions

SONY DIGITAL SLR CAMERA

GT, Tokyo / SONY / 2008

Presentation Image

Overview

Entries

Credits

Overview

Execution

This is a promotion for a new Sony camera. The 360 degrees screen was set up at the exit of the inside of subway station that has the form of a circle.

As the image was projected to this 360 degrees screen, the image was able to interact with the passer-by in real time. The camera always takes a movie of the passer-by, and the appearance is projected to the centre in real-time. The program detects passer-by's movement and spouts the photograph stocked in the server like the fountain according to passer-by's movement.

Outcome

Approximately 300,000 people enjoyed and played this interactive wall.

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