Invite designers, coders, writers, animators, and anyone else to design, code, write, animate, and even break the application for the Google Creative Lab 5 program.

No instructions, no guidelines, no brief - only a basic set of shapes and tools with a few hidden extras for the intrepid applicant.

This is not a traditional job opportunity, so the application itself should be unique as well.

We invited applicants to design their own version of the Google homepage with a few simple shapes, encouraging them to "write it, design it, code it, break it" as a kind of cover letter for the application.

Applicants can change the shape, position, and scale of the objects. They can animate the shapes on a simple timeline, move keyframes, crop, and delete. They can add and style text, and can use an application console to discover a variety of secret tools and effects.

Lots of earned media led to 8.5x more applicants to the program than in previous years!