The campaign leveraged a wide range of channels including TV, web, print, and mobile. The TV spots were all filmed on location in five continents to further emphasize Cisco’s global message. Commercials aired on major cable and broadcast networks such as NBC, Fox and CNN most notably surrounding the final Obama/McCain presidential debates.A new homepage for cisco.com was launched that featured videos supporting the brand message. For the first time, Cisco leveraged their website as a channel to communicate their brand message rather than just a repository of technical and product information.Online and mobile ads supported the campaign as well. The web banners spanned a range of creative messages, from high-level inspirational definitions of the human network effect to showcasing the tangible results obtained with Cisco products. The campaign launched across major online media placements such as the New York Times, CNN and Business Week.

The Client was extremely happy with how the campaign was received.

Sue Bostrom, executive vice president, chief marketing officer at Cisco."Consumers are bringing their favorite Web 2.0 tools into the enterprise and changing the way we work. These Web 2.0 technologies are transforming business models faster than we've seen in more than a decade. Cisco's branding and marketing efforts are evolving to reflect these profound changes in the way we work, live, play and learn. Ultimately, the effects of technology are what matter to our customers, partners and employees, and that's what Cisco will be highlighting in this next phase of the Human Network campaign."