Cannes Lions

HANDYCAM/CYBER-SHOT/ALPHA CAMERAS

HAKUHODO, Tokyo / SONY / 2010

Film

Overview

Entries

Credits

Overview

Description

Life is full of precious moments.This is what we call "Wonderful Moment"Why don't we create our own "Wonderful Moment", and record every minute ofits beauty with a SONY camera.This is how the "Wonderful Moment Project" all started.A closed down elementary school is renovated as "an aquarium with no water"with the help of the children.This was documented for 4 days.It was a dreamlike experience, the children's faces lighting up withenthusiasm.To cherish each and every "Wonderful Moment", is the hope of SONY CAMERA.

Similar Campaigns

12 items

Llorente - The Unframed Story

DDB COLOMBIA, Bogota

Llorente - The Unframed Story

2018, CANON

(opens in a new tab)