Cannes Lions

SONY CORPORATION

DENTSU, Tokyo / SONY / 2012

Film

Overview

Entries

Credits

Overview

Description

To remove the time lag between the moment of joy and the moment of sharing it, VAMOS sharing was introduced. By removing the time lag, we tried to create a totally new TV user experience.The app was designed to capture the moment of joy by using the accelerometer in the device. The data was then send to the server.It came into practice in 2011 FIFA Club World Cup.With the shake of their smartphone, users feel as though they are a part of the stadium.Through the smartphones, tablet and event, total of 6,175,534 shakes were captured, enough to create Emotion Timeline indicating the movement of emotion of everyone.Emotion Timeline has potential to augment every kind of viewing any kind of sporting event, music event etc.Planning to be used in international soccer matches, it can go beyond the language barriers.

Execution

Joy and excitement are expressed through many bodily gestures.We wanted to share that moment of joy through smartphones by literally shaking the device.Accelerometer in the device captures the motion then transmits the data to the server.The app was put into practice in 2011 FIFA club world cup Japan. Barcelona vs Santos. Super plays leads to astounding stadium heat. And with the shake of your smartphone, users can feel as though you they are a part of the stadium. All the shakes, all the excitements are gathered to the app in a moment from many soccer fans on Mobile, online or on Event.All those many instant impressions were shared instantly from various devices and places. We successfully captured 6,175,534 shakes.

Outcome

The timing data of the shakes are made into the Emotion Timeline. It shows the movement of people’s emotion.Emotion Timeline has potential to augment every kind of viewing any kind of sporting event, music event etc.Planning to be used in international soccer matches, it can go beyond the language barriers.

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