Cannes Lions
GREY MEXICO, Mexico City / SONY / 2006
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It is the history of a common man, that makes a reflection of his life, that is very different from what it pretends to be. At the half of the spot we discover that is a wrestling fighter, but as the history goes - with a loaded text of emotions and epic images of a fight in a clandestine space - we realize that this really refers to an another life not the one as wrestling fighter, but the one which is in the playstation, where he can be what he want to be. Because one life is not enough.
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