Cannes Lions

Samsung: Over the Horizon

CHEIL RUSSIA, Moscow / SAMSUNG / 2017

Film
Supporting Content
Supporting Content

Overview

Entries

Credits

Overview

Description

Alexander Zhuravlev is a blind traveler who visited so many places without being able to see them.

We asked him to show people the beauty of the world through a Samsung Galaxy smartphone camera.

We filmed an inspiring documentary about Alexander sharing his passion for travel and asked him to make a series of photos.

The whole project was dedicated to make people ask themselves a single question:

Why this blind guy is showing me the world?

Why I haven’t seen it by myself?

Execution

We filmed an inspiring documentary about Alexander sharing his passion for travel and asked him to make a series of photos.

Production timing - 1 month

Placement - Ural Region (Russia)

Scale - the film was published in media portals, was shown on the biggest screen in Europe, and being in to the international festivals.

Outcome

The biggest phone in Europe:

4000 square meters.

800 000 people daily.

Largest shazamable object.

Campaign:

Over 100 000 posts in social media.

Over 700 mentions in media around the world.

Over 4 000 000 video views in 2 weeks.

Media coverage: over 50 000 000 people.

One blind man made millions open their eyes and look over the horizon.

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