Cannes Lions
CHEIL RUSSIA, Moscow / SAMSUNG / 2017
Overview
Entries
Credits
Description
Alexander Zhuravlev is a blind traveler who visited so many places without being able to see them.
We asked him to show people the beauty of the world through a Samsung Galaxy smartphone camera.
We filmed an inspiring documentary about Alexander sharing his passion for travel and asked him to make a series of photos.
The whole project was dedicated to make people ask themselves a single question:
Why this blind guy is showing me the world?
Why I haven’t seen it by myself?
Execution
We filmed an inspiring documentary about Alexander sharing his passion for travel and asked him to make a series of photos.
Production timing - 1 month
Placement - Ural Region (Russia)
Scale - the film was published in media portals, was shown on the biggest screen in Europe, and being in to the international festivals.
Outcome
The biggest phone in Europe:
4000 square meters.
800 000 people daily.
Largest shazamable object.
Campaign:
Over 100 000 posts in social media.
Over 700 mentions in media around the world.
Over 4 000 000 video views in 2 weeks.
Media coverage: over 50 000 000 people.
One blind man made millions open their eyes and look over the horizon.
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