Cannes Lions

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THREE MELONS, Buenos Aires / SONY / 2007

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Samurai game to promote an invincible product!

We developed this online game for Sony Argentina, to promote their new Home Theatre called Muteki (“Invincible” in Japanese), the most powerful in the market.The game features a young samurai trying to turn into an Invincible Warrior in three levels of engaging fun.The brand also wanted to bring consumers to their stores, so we included coupons that could be changed for prizes in the Sony Stores, at the end of each level,They could also register in a sweepstake to win a Muteki.

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