Because QUALIA was created to appeal to the brain's power to feel, communication was formulated to stimulate their ability to feel.We have produced guidebooks and brochures to appeal not only to the sense of sight but to hearing and touch. Those were designed to let people 'feel' the presence of the products in their homes, a great place to let their senses enhanced. We also designed QUALIA stores with a hands-on experience to awaken their 'qualia.' A customer is attended by one of our QUALIA concierges at the stores as well as given a one-on-one long-term service.

As a result of the communication, we gained extremely high brand recognition and favourable impressions of the brand. Several thousand copies of the guidebooks were sold, and presently there is a flood of orders coming in. The launch in Japan can be deemed a success. Moreover, the client has acclaimed the success of the advertising strategy.