The goal of this campaign was both to directly to drive visits to gosf.in and to drive first time e-commerce buyers in India to make purchases during the 3 day festival. The key promotional elements were:

- A Pre-campaign website that was meant to drive engagement and awareness

- A 2 phase digital campaign "An Internet Full of Deals" and "#72HoursofCrazy" that included a YouTube Masthead, a YouTube TrueView campaign, display, and search.

- A competition with 14 brands using social media to have one winner each day for 14 days leading up to the festival win 14 minutes of free shopping.

- We created a "Rs. 299 Corner" that offered $5 discounted items, free home delivery, cash on delivery. 40% of time spent on the website was in this section.

- A 72 hour competition with prizes every hour during the festival to drive awareness.

- On Ground activation created PR and awareness across 14 cities with top e-commerce sales in 2014.

- Total campaign from November 26th launch until December 12th created 14 million users visiting the website during that time. This campaign from the digital campaign Display, Search, and YouTube.

- We included partners from every category even beyond traditional online shopping categories. We included: cars, motorcycles, real estate, as well as electronics, clothes, restaurant coupons, furniture, home and bath, etc... the results included over 200+ motorcycles sold online for the first time, and more than $100 million in property. The more than 2000 deals and 450 partners and the digital campaign and website drove an increase of 350% in sales and 450% in overall Indian e-commerce traffic.

- We created a Rs. 299 ($5) free home delivery, cash on delivery corner to specifically engage users who we wanted to turn into first time buyers. The result was 40% first time buyers participating in shopping during GOSF.