The launch of the Philips Bodygroom shaver in the U.S, lots of noise needed to be made - and lots of guys needed to be made comfortable with the concept of body shaving. Thus, the Bodygroom spokesman was born. With his newly hairless body and skyrocketing love life, his attitude towards body grooming is remarkably disarming. In fact, he's now so lax that he doesn't even bother censoring himself when describing the product's targeted body zones. So the site, presumably Philips itself, has to fill in the innuendo for him.