Cannes Lions

The Google Play Music Wall

GOOGLE, Mountain View / GOOGLE / 2017

Presentation Image
Presentation Image
Demo Film

Overview

Entries

Credits

Overview

Description

“The Google Play Music Wall” is an interactive outdoor installation made up of over 3,000 headphone jacks, each playing a different song. Every panel on the wall brings to life a playlist for a distinct mood or moment. The playlists and songs constantly rotate throughout the day, and, along with the corresponding LED visuals, are customized for each environment. Using their own headphones or one of the available pairs hanging on the wall, passersby can plug into different places on the wall to experience the vast catalogue of music available on Google Play firsthand and find the perfect playlist for any moment. On a warm summer day the Music Wall would have playlists like “Sun Out, Vibe Out” or “Sunbathing With My Girls”. At a ballgame in San Francisco, the playlists would change and include different contextual playlists such as “SF Giants Ballpark Jams”.

Similar Campaigns

12 items

Finding Pride

FINCH, Sydney

Finding Pride

2022, GOOGLE

(opens in a new tab)