Cannes Lions
THE WHITEHOUSE, Chicago / GOOGLE / 2012
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For Google Chrome's campaign "The Web Is What You Make of It", we had a unique opportunity to use the web, along with Lady Gaga, to show off the people who empower her most – her fans. When Lady Gaga launched her new single "Edge of Glory," thousands of fans uploaded videos of themselves performing the song, as we aggregated them in real time. The resulting spot that broke on Saturday Night Live’s season finale, coinciding with Gaga's performance on the show, and demonstrated how she and her Little Monsters make the most of the web.
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