We launched this global, integrated campaign as a totally new way of marketing an electric shaver to a worldwide 18-24 year old audience. Online, the result is Robotskin.com.

Pulling people in via an email and video teaser, the site opens up story set in a futuristic world, told over the course of three ‘webisodes’, of one man’s near brush with the police, his escape and continued evasion. Created in a graphic novel style, the tale also allows you to put yourself and a friend right in the heart of the action, thanks to a great personalisation tool.

Further site content includes teasers for the TV ad; MP3 downloads for the music for the TV ad and the site music, and background information on the characters in the webisodes. Further content and teasers were also seeded on networking sites, such as MySpace and YouTube.