• What was the creative strategic solution? : One query = One balloon. Every time query is made on google.jp/dekiru, a helium balloon was inflated at the real event site. When there are enough number of balloons, people can fly in Shibuya, one of the busiest city in Tokyo.

• Describe the different channel(s) and how they worked together to maximise the campaign. Based on the number of search queries made on google.jp/dekiru which can be accessible from both PC and mobile phones, balloons are inflated at the event site.

What happened as a result of the communication activity? : Over 250 blogs/ SNS diaries were posted regarding the event.

• How did the communication achieve the goals and influence business outcomes?: • Include commercial results such as sales and profit as well as change in consumer awareness and attitudes. : Search query to google.jp increased. The campaign contributed to 20% of the traffic increase of google.jp domain during the campaign.