Cannes Lions

Apple Watch Series 4 - Flight

MIKROS MPC ADVERTISING, Paris / APPLE / 2019

Film

Overview

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Overview

Execution

Other than the difficult task of creating a full 360 sky in post, the most challenging part was to shoot and integrate Inka Tiitto.

Inka Is the Airdancer and Indoor Skydiving World Champion. In order to get her best performance, Jonathan Glazer wanted to shoot her in her most comfortable environment which is indoor, in a wind tunnel, with protective goggles.

We had to 3D scan her face so we could remove the goggles throughout.

We then had to take her out of this indoor environment and composite her in this vast and beautiful clouds scenery.

This whole process made the VFX journey very challenging indeed.

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