Cannes Lions
APPLE, Cupertino / APPLE / 2023
Overview
Entries
Credits
Background
This is a film that helped introduce the Apple Watch Ultra its features and the world in which it thrives. Featuring a 49mm corrosion-resistant titanium case, multi-day battery life, three new specialized bands, a customizable Action button, precision dual-frequency GPS, innovative safety features like an 86-decibel siren and water resistant 100m.
Execution
Three explorers challenge the elements, pushing the boundaries of what's possible with the help of the Apple Watch Ultra. The most rugged and capable Apple Watch ever.
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