Cannes Lions

Apple Watch Ultra: “Packing List”

APPLE, Cupertino / APPLE / 2023

Film

Overview

Entries

Credits

Overview

Background

This is a film that helped introduce the Apple Watch Ultra its features and the world in which it thrives. Featuring a 49mm corrosion-resistant titanium case, multi-day battery life, three new specialized bands, a customizable Action button, precision dual-frequency GPS, innovative safety features like an 86-decibel siren and water resistant 100m.

Execution

Three explorers challenge the elements, pushing the boundaries of what's possible with the help of the Apple Watch Ultra. The most rugged and capable Apple Watch ever.

Similar Campaigns

12 items

1 Spikes Asia Award
ETA

TBWA\MEDIA ARTS LAB, Seoul

ETA

2024, APPLE

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