Cannes Lions
WIEDEN+KENNEDY, Portland / SONY / 2014
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Sony’s artists and engineers teamed up to create something completely new: a personal 3D viewer that you wear on your head. Together, they devised a completely original experience for watching movies and TV. For this spot, we highlighted the fact that a new piece of engineering and artistry like this may require the first people to use it to be as original as the people who invented it.
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