Cannes Lions

HOSTEL MOVIE

SAATCHI & SAATCHI, Milan / SONY / 2006

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Overview

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Credits

Overview

Execution

The consumer easily recognises the object itself and knows the use that is normally connected to it. Additionally the sickness bag has on its back a general warning message: to keep it during screening in case you need to use it.

Outcome

Currently the movie is at 20th place of the most seen of the season. It has been a real box-office success, with more than 500,000 viewers in the first month, which is an amazing goal for a horror, reached thanks to the awareness raised by the sick bag.

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