The consumer easily recognises the object itself and knows the use that is normally connected to it. Additionally the sickness bag has on its back a general warning message: to keep it during screening in case you need to use it.

Currently the movie is at 20th place of the most seen of the season. It has been a real box-office success, with more than 500,000 viewers in the first month, which is an amazing goal for a horror, reached thanks to the awareness raised by the sick bag.