The new Samsung QLED TV can display one billion colors. So we launched it with a film made using them all. Pulling together a team of data scientists, color experts and Oscar-Winning film-makers, we created a film made to show the QLED TV at its fullest color potential by using every one of the billion colors the QLED could display.

The Billion Color Film is shot from the point-of-view of light as it travels through Paris at dawn. We see the first light of day as it arrives in the city and then we join it as it passes through scenes that are frozen in time. We see how the light brings the full spectrum of colors to life in every scene.