We told general public that their opportunities are limitless. The story of Alexander Zhuravlev – a blind traveler who makes beautiful photographs — inspired people to make them see their own opportunities.

1. We shot an inspirational online-film about the blind traveller’s journey to South Ural, the region famous for severe climate and beautiful landscape.

2. We launched a microsite “Over the Horizon”, containing this online-film and gallery of Alexander's photos, that everyone could buy to donate money for charity. The site contained a special “inner sight” VR section enabling users to experience the world through blind man’s vision.

3.The project was promoted by the largest visual Shazam in the world. Members of the public were able to access the project website by Shazam-ing the 28-storey “Hydroproject”? building which has a facade which looks like a Samsung smartphone that is the biggest media screen in Europe.

4. We organized offline exhibition of Alexander's photos with a VR zone that gave visitors opportunity to switch to blind man’s vision and get better understanding of his artworks.

Timeline: March,April 2017

Exhibition: 23.03-02.04.2017

50+ million people – reach

700+ mentions in the media portals

100 000+ posts in social networks

1,5+ million Shazam contacts;

Brand Pride +33% (PTO relative gap between recognizers and non-recognizers)