Spikes Asia
CIRCUS DIGITAL, Ho Chi Minh / SAMSUNG / 2023
Overview
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Background
Launching a new Tab S8 series right after Covid 19, Samsung faced a challenge on how to create consumer demand for the product despite the slowly recovering economy & the stagnant market of tablets. These two situational pictures led us to draw out the campaign objective. It was finding a new source of growth & inciting new consumer demand, hence growing the market & putting Samsung Tab S8 series as the number one choice for tablet.
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