Cannes Lions

SAMSUNG ONLINE BRAND AWARNESS

EFFECTS-NURUN ITALIA, Milan / SAMSUNG / 2005

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Description

The viral Campaign has the look and feel of a homemade website dedicated to the first Food Teleport in the world. The main goal consists in creating a bluff: it's an entirely made-up product, presented like a real invention with its description. The whole Home page is sponsored by improbable restaurants.

The result was been of 200,000 unique users in one month and a lot of rumours on the web. Try to type Telefood inside Google and you will see the success of this viral Campaign.

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2022, SAMSUNG

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