Cannes Lions

Dear Neighbor

WUNDERMAN THOMPSON, Dubai / BOSE / 2020

Film
Supporting Content

Overview

Entries

Credits

Overview

Execution

We created a story which takes the form of a letter from one man stuck at home to his neighbors who are also home during the pandemic. A story which shows how even though they aren’t meeting physically, he is getting to know them better than ever through the sounds of their noisy and annoying daily routines.

In the end, we reveal a slightly sarcastic twist that is the perfect excuse for the product and the brand. Revealing that while these noises may have annoyed him at first, they later become a welcome and even reassuring daily occurrence. Our film used #StayNoisy as a call-to-action, reminding people to stay home and stay positive as we get through these tough times together.

Similar Campaigns

12 items

Sound is Power

MATTE Projects, New york

Sound is Power

2023, BOSE

(opens in a new tab)