The objective was to convey Samsung's commitment to independent filmmaking by illustrating and celebrating the differences between indie films and Hollywood blockbusters. In Cinema: this spot ran in Landmark Theaters (also Sunshine Theaters) across the USA. It ran in the month of November 2007.Lobby Monitors: this spot ran on lobby monitors alongside movie trailers in the lobbies of Landmark Theaters. It ran in the month of November 2007.Internet: this spot first appeared in October 2007 and continues to run today on the website, www.blueseat.com.