Cannes Lions
GOOGLE, Mountain View / GOOGLE / 2017
Overview
Entries
Credits
Description
Tilt Brush is a virtual reality app that lets you paint in 3D space. Using the entire room as your canvas, you can step around, in, and through your sketches. Choose from brushes such as ink or highlighter, and because it’s VR, paint with otherwise-impossible materials like fire, stars or snowflakes.
Tilt Brush has been called VR’s killer app by many including Fast Company, IEEE, Ars Technica, and Polygon. Tens of thousands of artists, from casual doodlers to legends like Glen Keane have made Tilt Brush part of their practice, painting from a new perspective.
Execution
Tilt Brush is a virtual reality app that lets you paint in three-dimensional space. It is available for the HTC Vive and Oculus Rift on Windows PCs. With intuitive controls and a pick-up-and-play design, it is an experience for everyone—professional artists, dreamers, and even casual doodlers. Tilt Brush is designed to prioritize expression and free form creation, allowing anyone to be an artist.
For many people, Tilt Brush is their first ever introduction to Virtual Reality - or at the very least, room-scale VR. We took special care to make the interface easy to pick up and use, even if this is their first ever VR experience. One way we did this is through a really efficient onboarding flow - when designing the intro tutorial, we highlighted the two primary actions: pull the trigger to paint, and swipe to open the settings panel.
We have completely rethought how to translate existing design paradigms in three-dimensional space. By using the entire room as your canvas, you can step around, in and through your drawings as you go. Instead of a static menu, we have a settings panel that follows your left hand, a convenient palette within the artist’s reach at any moment. You can choose from brushes such as ink and highlighter, and because it’s virtual reality, even otherwise-impossible materials like fire, stars or snowflakes.
Tens of thousands of artists including professionals use Tilt Brush work in this new medium. Many companies are using Tilt Brush to market their own products including Marvel's Dr.Strange, DC's Wonder Woman, Nissan, and others.
Outcome
Tilt Brush has been called VR’s killer app by many including Fast Company, IEEE, Ars Technica, and Polygon. Tens of thousands of artists, from casual doodlers to legends like Glen Keane have made Tilt Brush part of their practice, painting from a new perspective.
Tilt Brush has won many awards. Most recently it won the Lumiere Award for best overall VR experience.
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